This was an eleventh-hour design, which I took on in the midst of attending a baby shower for a colleague in another department. The ad was due in under 24 hours, but I managed to get it done just in time. The hero image’s focal point is largely vertical for this square set-up, and cropping too much wouldn’t have worked for the purpose of this ad, so I modified a layout I’d done with the wave to accommodate the image and copy.